As families scramble to avoid missing out on their favourite Christmas food, budget retailer Aldi is reportedly selling 1,500 frozen crowns a day – while pudding sales are up 45 per cent.
Brits have already started stockpiling food for Christmas, with Aldi reporting soaring sales of frozen turkeys and Christmas puddings amid fears over a supply chain crisis.
It comes as food experts told shoppers they should buy Christmas dinner in advance and store it in the freezer if they want to avoid going without.
As families scramble to avoid missing out on their favourite Christmas food, budget retailer Aldi is reportedly selling 1,500 frozen crowns a day while pudding sales are up 45 per cent.
Families are said to be hoarding as much as £2,000 worth of food for the festive season as a supply chain crisis continues.
News of the early festive spending at Aldi comes hot on the heels of reports that sales of frozen turkeys from supermarket chain Iceland have surged 409 per cent, compared to the same time last year.
Chief Executive of the British Frozen Food Federation Richard Harrow said some customers have been “permanently converted” to buying frozen, reports Mail Online.
He said: “This combined with current concerns about food supply means many people will be opting for frozen food this Christmas.”
A shortage of butchers, in particular, could impact food supplies over Christmas for millions, it is feared.
Farmers have said they are being forced to shoot pigs and dump their bodies because there is a shortage of butchers to slaughter and carve them.
Some 150,000 animals are reportedly under threat of being culled in the next week.
The meat crisis is building upon issues caused by a lack of HGV drivers, which has also led to a shortage of fuel at petrol stations and labour shortfalls that could result in a lack of choice come the festive season.
Some Christmas gifts and foods are expected to be scarce or off the shelves completely.
The Government last week announced that more than 10,000 foreign workers will be temporarily permitted to work as lorry drivers and in the food sector as ministers look to tackle the worsening issues.
A temporary visa scheme will see opportunities created for 5,000 HGV drivers and 5,500 poultry workers to take up employment in the UK until Christmas Eve.
The move has been taken in a bid to keep supermarket shelves stocked with turkeys and toys as well as counter delivery difficulties at petrol stations.
Transport Secretary Grant Shapps said the changes, with the visas available from this month, would “ensure preparations remain on track” for the festive season.
Meanwhile military HGV test examiners are being drafted in to get 4,000 British truckers onto UK roads.
The plan is to have more recruits trained to drive lorries over the next 12 weeks in time for Christmas to plug the HGV driver shortage which has left supermarket shelves bare.